Social Recruiting: Is it Working or Is It Not…?

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Social Recruiting

Social recruiting is a trend that seems to take on more and more these days. This trend seems to become quite soon a necessity. According to statistics, approximately 30% of online job seekers will actually use social media as the main tool to find the perfect job. Marketing jobs, copywriting jobs, ads& sales related jobs might easily be found advertised across social media portals. Every single year, this number increases even more with more people between ages 18 and 30 looking for their dream job by searching Facebook or Twitter for job-related keywords.

Obviously, recruiters will want to advertise their jobs where these have the highest visibility, and where they can expose these ads to the potentially greatest pool of interested people. Moreover, recruiters who actually found their employees with the help of social media are extremely satisfied with the workface they found. For example, a recruiter looking for an ad writer or a SEO specialist will certainly want someone who is extremely knowledgeable regarding social media platforms, blogging and everything pertaining to the online world.

Social media recruiting strategies are extremely popular, and recruiters can also find hundreds of helpful online tools and widgets that can help them create the perfect job ad that attracts the right candidates. Let’s check out a few of the most important social recruiting trends:

Employer brands have priority- it seems that candidates are mostly attracted by job posts that are uploaded on high profile brand social media pages. These pages are typically moderated by an expert from that respective company, and this expert is responsible for responding to messages, carrying on meaningful conversations regarding the job, and informing the potential candidate about all the details regarding that job.

Besides Facebook and Twitter, there is an increasing trend of advertising jobs through Instagram as well. This portal is quite trendy when it comes to recruiting, and in fact about 25% of job seekers say they have found their job through browsing Instagram. Yet another highly popular channel is LinkedIn.

Indeed, it seems that social recruiting has already paved the way, and it looks it is here to stay for a while. Many people simply ‘stumble upon’ the perfect job just through checking out regularly social media posts. Others, are ardently hunting for the dream job by taking under scrutiny the social media page of each brand they love the most. So yes, it is working quite well!

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